Singapore Road Safety Month 2015

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In conjunction with the Third United Nations Global Road Safety Week, the Singapore Road Safety Council, in partnership with Ministry of Education, Traffic Police and various agencies, has organised a carnival as part of the Singapore Road Safety Month. Children and road safety is the theme for this year. VMSD was appointed the agency to […]

AHDA 2015

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VMSD was tasked to bring a youthful and contemporary vibe to the launch of Absolut Honey Limited Edition and to “think outside the box”. A series of merchandising units with product build-ups were creatively designed and fabricated to showcase the launch of Absolut Honey Limit`ed Edition. The show-stopper of the launch was the exquisite bar […]

SINGAPORE HOSTS ITS FIRST SUSTAINABLE SEAFOOD FESTIVAL: PANDA BALL SINGAPORE 2014

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The Panda Ball Singapore 2014 was held to raise funds and awareness for the World Wide Fund.  The Ball was held at The Ritz-Carlton Hotel, Millennia Singapore on 30 May to support the sustainable seafood movement in Singapore. VMSD was appointed the agency to undertake the design and production of this meaningful event. The overall set-up was inspired […]

“BREEZE REMOVES TOUGH STAINS IN 1 STEP” CAMPAIGN

Breeze strongly believes in the power of play and advocates this through its brand philosophy, “Dirt is Good”. Building upon this philosophy of unstructured free play, VMSD was engaged by Unilever to conceptualise, design and bring to life the sense of freedom of the great whimsical outdoors into the structured confines of retail malls island-wide. […]

DFS’ SINGAPORE DOWNTOWN STORE REBRANDED TO “T GALLERIA BY DFS” WITH A SPECTACULAR RED CARPET CELEBRATION

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Our latest collaboration with DFS saw the unveiling of the much anticipated, newly rebranded downtown luxury shopping store, “T Galleria by DFS” (previously DFS Galleria Scottswalk), in Singapore on 27 March, 2014. In addition to the glitzy new façade resembling a jewellery box and a revamped interior, VMSD conceptualized, designed and transformed the four-storey shopping […]

OPENING OF THE 1ST BNP PARIBAS CAMPUS IN ASIA-PACIFIC

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The opening of the 1st BNP Paribas Campus in Asia-Pacific marks our first collaboration with BNP Paribas.  This is a landmark occasion for the French bank as it is the inauguration of their first training centre in the Asia-Pacific region. The campus, located in the eastern end of Singapore, is both a training site for regional […]

“YOUR INGREDIENT TO HAPPY FAMILY MOMENTS” CAMPAIGN

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KNORR believes that good food matters and adds untold pleasure to our lives. For the second year running, VMSD was engaged to conceptualise, design and manage the nation wide road shows that seek to reach out to the brand’s target audience. It also aims to communicate the brand’s dedication and passion in the pursuit of […]

“DARE TO BE” CAMPAIGN

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This event featured “live” mannequins and charismatic topless male models who engaged shoppers to promote Renoma’s latest range of products. Brand: Renoma Industry: Fashion & Accessories Nature of Project: Event Theatrics, Talent Management, Event Management Location: Singapore

MASTER OF SPIRIT III

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In collaboration with DFS Singapore and Changi Airport Group for the third time, this year’s event had our expert merchants search the world for the ultimate expressions of each category: Wine, Champagne and Spirits—from the most celebrated destinations: Australia, France, Italy, Scotland and the USA.This year’s event also broke records in welcoming the largest ever […]

ABSOLUT VODKA FLAGSHIP CONCEPT STORE, KLIA

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The Kuala Lumpur International Airport in Malaysia has been chosen by Absolut to be the location for the world’s first ABSOLUT VODKA concept store. The 45 sqm store comes with a bar where patrons can sample cocktails and mocktails while waiting for their flight. ABSOLUT-ly the BEST! Brand: Absolut Vodka Client: Pernod Ricard Industry: Liquor […]

Nissan Teana Launch, Tan Chong Motors

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The sixth generation Teana had an interesting launch with a specially designed motion sensor tunnel. Once known as the Cefiro in the 80s, Teana has reinvented itself with exciting innovations such as NASA inspired Zero Gravity Seats and the latest Xtronic CVT transmission. The launch event successfully promoted the sedan’s stylish new design as well […]

Alice in Asylum, Hendrick’s Gin

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Where would you like to have your favorite Hendricks Gin? A Hendrick’s Gin and Tonic bath tub of course! This innovative concept definitely caught the attention of many amorous Gin Lovers! Brand: Hendricks’ Gin Client: William Grant & Sons Industry: Liquor and Tobacco Nature of Project: Event Management, Talent Management, Event Theatrics Location: Singapore

Retail Centre of Excellence: Memorandum of Understanding Signing Ceremony

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In collaboration with DFS Singapore, we created a eco friendly set-up for the Memorandum of Understanding Signing Ceremony held at Singapore Changi Airport. For the signing of MoU between the Economic Development Board, SPRING Singapore and DFS Venture Singapore, VMSD designed and fabricated functional structures such as bars and cocktail tables from humble sheets of […]

Rare Cask 42,6 Launch, Louis XIII de Rémy Martin

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LOUIS XIII RARE CASK 42,6 signaled its distinction with an alcohol degree beyond the expected 40 per cent i.e. 42,6 degrees. The launch at Joel Roubouchon with guest performer Dick Lee was as exquisite and as lavish as its taste! Brand: Louis XII Client: Remy Martin Industry: Liquor and Tobacco Nature of Project: Event Management, […]

‘Savour a Lipton Moment’ Campaign, Lipton

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At the “Savour a Lipton Moment” campaign, patrons were given the opportunity to sample the new range Lipton Teas paired with specially crafted pastries under the warm hospitality of the Lipton ladies. Brand: Lipton Client: Unilever Industry: FMCG Nature of Project: Event Management, Talent Management Location: Singapore

‘Dirt is Good’ Campaign, Breeze

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VMSD had the challenging task of demonstrating to mummies why dirt is good. Through a creative use of activities such as hand/face painting, football, we demonstrated why dirt is good for a child’s growth, development and ultimately Breeze! Sales went up by 800% as the campaign effectively showed how easy it was to remove dirt […]

“A Bath Full of Gin”, Hendrick’s Gin

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VMSD IS PROUD TO PRESENT TO YOU THE CAMPAIGN FOR HENDRICK’S GIN. THE SEVERAL AWARD WINNING CAMPAIGN AND SEALING OF THE 5th FESTIVAL… (READ MORE)

Nike Retailer Summit, Nike

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This event showcased Nike’s new collection to 50 buyers. Instead of a typical convention affair, VMSD created a pop up store as well as a fashion runway in Singapore Expo fusing elements of sport, fashion and cutting edge retail theatrics. Client: Nike Industry: Fashion, Sports Nature of Project: Event Management, Talent Management Location: Singapore

ONE Fighting Championship

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VMSD designed, fabricated and managed the Asian alternative to the Ultimate Fighting Championships. We also provided attractive ring side girls and muscular fighters to garner attention and drum up excitement for the event. Client: ONE Fighting Championship Industry: Fashion, Sports Nature of Project: Event Management, Talent Management Location: Singapore

Master of Spirits II

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Master of Spirits is held in association with Changi Airport and DFS. It boasts of having “Asia’s largest collection of rare and exclusive Spirits, Wine and Champagne” in 2012. Client: DFS Group Industry: Liquor and Tobacco Nature of Project: Event Management, Visual Merchandising, Talent Management Location: Singapore / Global Travel Retail

President*s Design Award Singapore, Design Singapore

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This award is presented to the best creative talents on the island. VMSD is tasked with managing, coordinating and seeing to the entire execution of this prestigious affair including heads of State and other national bodies. Client: Design Singapore Industry: Art and Design Nature of Project: Event Management Location: Singapore

YARA Asia Convention

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This Convention in Shanghai, China was organized for the staff and management of the Yara Asia Pacific Region. The Gala Dinner also featured an interactive exhibition and showcased developments in mineral technology. Client: YARA Asia Industry: Industrial Nature of Project: Event Management, Design and Build, Project Management Location: Shanghai, China

Opening of Circle MRT Line, SMRT

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The SMRT Circle Line Launch was a colorful spectacle for commuters and passers by alike. Client: SMRT Industry: Transport and Infrastructure Nature of Project: Event Management, Talent Management, Event Theatrics Location: Singapore

Master of Spirit I

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As part of the inaugural Master of Spirits experience, Changi Airport passengers were able to view and purchase a selection of this exclusive public offering that includes highly coveted spirits from some of the world’s most esteemed vineyards and makers as well as limited edition collections. Client: DFS Group Industry: Liquor and Tobacco Nature of […]

Victor/Victoria : Musical

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This Asian Premiere of the Broadway Musical was directed by VMSD’s own creative director, Dr Loretta Chen. It stars jazz diva Laura Fygi and received rave reviews both from the media and the public. Industry: Art, Fashion & Entertainment Nature of Project: Artistic Direction, Theatre Production, Event Management, Talent Management Location: Singapore