Pacific Cigar Shop-in-shop

DSCN3507

VMSD was tasked to conceptualize, design and build the shop space for Pacific Cigar Shop-in-Shop at Changi Airport Terminal 3. A solid brown-white chess pattern tile was sourced for the flooring that was designed to create a variation in color as well as cleverly conceal the visible marks on the original flooring. Custom-designed merchandising racks, […]

Singapore Road Safety Month 2015

IMGL9689

In conjunction with the Third United Nations Global Road Safety Week, the Singapore Road Safety Council, in partnership with Ministry of Education, Traffic Police and various agencies, has organised a carnival as part of the Singapore Road Safety Month. Children and road safety is the theme for this year. VMSD was appointed the agency to […]

AHDA 2015

OLYMPUS DIGITAL CAMERA

VMSD was tasked to bring a youthful and contemporary vibe to the launch of Absolut Honey Limited Edition and to “think outside the box”. A series of merchandising units with product build-ups were creatively designed and fabricated to showcase the launch of Absolut Honey Limit`ed Edition. The show-stopper of the launch was the exquisite bar […]

Official Launch of Benedictine Dom 1868 at Changi DFS

Benedictine

In tandem with the brand philosophy, our team was tasked to produce captivating displays to announce the official launch of Benedictine Dom 1868. The presentation of Benedictine Dom 1868 in both Changi T1 Cloud Bar and T2 Main Mix It Bar were set against delicate colors to provide greater contrast as well as offer a […]

LAUNCH OF ABSOLUT HONEY LIMITED EDITION

Launch of Absolut Honey Limited Edition

VMSD was tasked to bring a youthful and contemporary vibe to the launch of Absolut Honey Limited Edition and to “think outside the box”. A series of merchandising units with product build-ups were creatively designed and fabricated to showcase the launch of Absolut Honey Limit`ed Edition. The show-stopper of the launch was the exquisite bar […]

CAMUS COGNAC & CAMUS MOUTAI PERMANENT WALLBAYS

CAMUS COGNAC & CAMUS MOUTAI PERMANENT WALLBAYS

Positioned in the highly visible Changi T1 & T3 Departure Central, Camus has garnered unparalleled attention for its quality workmanship of its permanent, branded wallbays for Camus Cognac, Camus Moutai & Camus Cognac Prestige range. VMSD was commissioned to produce these wallbays for Camus. Highlighting the understated elegance of the liquor brand, our team enhanced Camus’s […]

SINGAPORE HOSTS ITS FIRST SUSTAINABLE SEAFOOD FESTIVAL: PANDA BALL SINGAPORE 2014

AP4_2067_web

The Panda Ball Singapore 2014 was held to raise funds and awareness for the World Wide Fund.  The Ball was held at The Ritz-Carlton Hotel, Millennia Singapore on 30 May to support the sustainable seafood movement in Singapore. VMSD was appointed the agency to undertake the design and production of this meaningful event. The overall set-up was inspired […]

VMSD YOUNG TALENTS SCHOLARSHIP AWARD 2014: IN COLLABORATION WITH RAFFLES COLLEGE OF HIGHER EDUCATION

Laurensia-Salim,-2nd-Runner-Up-of-Best-Collection-Award-for-Advanced-Diploma-in-Fashion-Design

VMSD believes in the power of giving back to our community, especially through education and mentorship. Building upon this belief, we have started the “VMSD Young Talents Scholarship Award” in 2013 in collaboration with Raffles College of Higher Education.  Since then, we have been giving out scholarships worth of $10,000 to four full-time students annually. […]

THE EDRINGTON GROUP AT TFWA ASIA PACIFIC 2014

210_web

The 4 day long TFWA Asia Pacific Exhibition & Conference is held exclusively for the duty free & travel retail industry.  Held between 11th to 15th May, the event broke records for exhibition space, exhibitors and visitor numbers.  This outstanding performance is reflective of the dynamism of the duty free & travel retail industry in […]

LUBRITRADE AT TFWA ASIA PACIFIC 2014

186_web

The four day long TFWA Asia Pacific Exhibition & Conference broke new ground in exhibition space, exhibitors and visitor numbers.  This outstanding performance reflects the dynamism of the duty free & travel retail industry in the Asia Pacific region. VMSD was commissioned to conceptualise, design and build the Lubritrade exhibition booth at the annual trade […]

DISTELL AT TFWA ASIA PACIFIC 2014

201_web

VMSD was awarded the job to conceptualise, design and build the South African themed exhibition stand for Distell Ltd.  This was for the four-day trade event for the duty free & travel retail expo, TFWA Asia Pacific Exhibition & Conference. The four day event also saw the inaugural participation of Africa’s leading producer of wines, […]

“BREEZE REMOVES TOUGH STAINS IN 1 STEP” CAMPAIGN

Breeze strongly believes in the power of play and advocates this through its brand philosophy, “Dirt is Good”. Building upon this philosophy of unstructured free play, VMSD was engaged by Unilever to conceptualise, design and bring to life the sense of freedom of the great whimsical outdoors into the structured confines of retail malls island-wide. […]

DFS’ SINGAPORE DOWNTOWN STORE REBRANDED TO “T GALLERIA BY DFS” WITH A SPECTACULAR RED CARPET CELEBRATION

OLYMPUS DIGITAL CAMERA

Our latest collaboration with DFS saw the unveiling of the much anticipated, newly rebranded downtown luxury shopping store, “T Galleria by DFS” (previously DFS Galleria Scottswalk), in Singapore on 27 March, 2014. In addition to the glitzy new façade resembling a jewellery box and a revamped interior, VMSD conceptualized, designed and transformed the four-storey shopping […]

OPENING OF THE 1ST BNP PARIBAS CAMPUS IN ASIA-PACIFIC

182_web

The opening of the 1st BNP Paribas Campus in Asia-Pacific marks our first collaboration with BNP Paribas.  This is a landmark occasion for the French bank as it is the inauguration of their first training centre in the Asia-Pacific region. The campus, located in the eastern end of Singapore, is both a training site for regional […]

“YOUR INGREDIENT TO HAPPY FAMILY MOMENTS” CAMPAIGN

IMG395_web

KNORR believes that good food matters and adds untold pleasure to our lives. For the second year running, VMSD was engaged to conceptualise, design and manage the nation wide road shows that seek to reach out to the brand’s target audience. It also aims to communicate the brand’s dedication and passion in the pursuit of […]

ABSOLUT VODKA FLAGSHIP CONCEPT STORE, KLIA

IMG_8361

The Kuala Lumpur International Airport in Malaysia has been chosen by Absolut to be the location for the world’s first ABSOLUT VODKA concept store. The 45 sqm store comes with a bar where patrons can sample cocktails and mocktails while waiting for their flight. ABSOLUT-ly the BEST! Brand: Absolut Vodka Client: Pernod Ricard Industry: Liquor […]

LOUIS VUITTON ‘HOT AIR BALLOONS’ WINDOW DISPLAY

IMG_2582_web

Louis Vuitton’s ‘Red & White Hot Air Balloons’ window display powerfully captures attention at prime retail locations in Singapore such as Marina Bay Sands, DFS Scottswalk, ION, Ngee Ann City and Raffles Hotel. VMSD was proud to accomplish the formidable feat in 5 days! Brand: Louis Vuitton Client: Louis Vuitton Industry: Luxury, Fashion Scope of […]

‘Savour a Lipton Moment’ Campaign, Lipton

IMG_8397

At the “Savour a Lipton Moment” campaign, patrons were given the opportunity to sample the new range Lipton Teas paired with specially crafted pastries under the warm hospitality of the Lipton ladies. Brand: Lipton Client: Unilever Industry: FMCG Nature of Project: Event Management, Talent Management Location: Singapore

“A Bath Full of Gin”, Hendrick’s Gin

6

VMSD IS PROUD TO PRESENT TO YOU THE CAMPAIGN FOR HENDRICK’S GIN. THE SEVERAL AWARD WINNING CAMPAIGN AND SEALING OF THE 5th FESTIVAL… (READ MORE)

ONE Fighting Championship

IMG_0574

VMSD designed, fabricated and managed the Asian alternative to the Ultimate Fighting Championships. We also provided attractive ring side girls and muscular fighters to garner attention and drum up excitement for the event. Client: ONE Fighting Championship Industry: Fashion, Sports Nature of Project: Event Management, Talent Management Location: Singapore

Master of Spirits II

IMG_8083

Master of Spirits is held in association with Changi Airport and DFS. It boasts of having “Asia’s largest collection of rare and exclusive Spirits, Wine and Champagne” in 2012. Client: DFS Group Industry: Liquor and Tobacco Nature of Project: Event Management, Visual Merchandising, Talent Management Location: Singapore / Global Travel Retail

President*s Design Award Singapore, Design Singapore

image

This award is presented to the best creative talents on the island. VMSD is tasked with managing, coordinating and seeing to the entire execution of this prestigious affair including heads of State and other national bodies. Client: Design Singapore Industry: Art and Design Nature of Project: Event Management Location: Singapore

Pernod Ricard Exhibition Stand, TFWA 2012

1

The booth uniquely features the various brands of Pernod Ricard . The attractive designs garnered much attention and gave patrons a chance to sample the range of alcohol specially prepared by their very own bartenders. Client: Pernod Ricard Industry: Liquor and Tobacco Nature of Project: Design & Build, Talent Management Location: Global Travel Retail / […]

YARA Asia Convention

IMG_6588

This Convention in Shanghai, China was organized for the staff and management of the Yara Asia Pacific Region. The Gala Dinner also featured an interactive exhibition and showcased developments in mineral technology. Client: YARA Asia Industry: Industrial Nature of Project: Event Management, Design and Build, Project Management Location: Shanghai, China

Opening of Circle MRT Line, SMRT

_JUS5276

The SMRT Circle Line Launch was a colorful spectacle for commuters and passers by alike. Client: SMRT Industry: Transport and Infrastructure Nature of Project: Event Management, Talent Management, Event Theatrics Location: Singapore

Master of Spirit I

tn__MG_4330

As part of the inaugural Master of Spirits experience, Changi Airport passengers were able to view and purchase a selection of this exclusive public offering that includes highly coveted spirits from some of the world’s most esteemed vineyards and makers as well as limited edition collections. Client: DFS Group Industry: Liquor and Tobacco Nature of […]

Victor/Victoria : Musical

VV2

This Asian Premiere of the Broadway Musical was directed by VMSD’s own creative director, Dr Loretta Chen. It stars jazz diva Laura Fygi and received rave reviews both from the media and the public. Industry: Art, Fashion & Entertainment Nature of Project: Artistic Direction, Theatre Production, Event Management, Talent Management Location: Singapore

Glenfiddich Cask Collection Training

GF trg (2)

VMSD was commissioned by William Grant & Sons to conceptualise and create an experiential training on Glenfiddich- Rare and Select Cask single malt whisky for the DFS staff. The primary objective was to re-create the Glenfiddich warehouse 8 distillery experience in Scotland.  The client also wanted DFS staff to understand the history and heritage of […]