Singapore Road Safety Month 2015

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In conjunction with the Third United Nations Global Road Safety Week, the Singapore Road Safety Council, in partnership with Ministry of Education, Traffic Police and various agencies, has organised a carnival as part of the Singapore Road Safety Month. Children and road safety is the theme for this year. VMSD was appointed the agency to […]

Official Launch of Benedictine Dom 1868 at Changi DFS

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In tandem with the brand philosophy, our team was tasked to produce captivating displays to announce the official launch of Benedictine Dom 1868. The presentation of Benedictine Dom 1868 in both Changi T1 Cloud Bar and T2 Main Mix It Bar were set against delicate colors to provide greater contrast as well as offer a […]

LAUNCH OF ABSOLUT HONEY LIMITED EDITION

Launch of Absolut Honey Limited Edition

VMSD was tasked to bring a youthful and contemporary vibe to the launch of Absolut Honey Limited Edition and to “think outside the box”. A series of merchandising units with product build-ups were creatively designed and fabricated to showcase the launch of Absolut Honey Limit`ed Edition. The show-stopper of the launch was the exquisite bar […]

SINGAPORE HOSTS ITS FIRST SUSTAINABLE SEAFOOD FESTIVAL: PANDA BALL SINGAPORE 2014

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The Panda Ball Singapore 2014 was held to raise funds and awareness for the World Wide Fund.  The Ball was held at The Ritz-Carlton Hotel, Millennia Singapore on 30 May to support the sustainable seafood movement in Singapore. VMSD was appointed the agency to undertake the design and production of this meaningful event. The overall set-up was inspired […]

“DARE TO BE” CAMPAIGN

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This event featured “live” mannequins and charismatic topless male models who engaged shoppers to promote Renoma’s latest range of products. Brand: Renoma Industry: Fashion & Accessories Nature of Project: Event Theatrics, Talent Management, Event Management Location: Singapore

MASTER OF SPIRIT III

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In collaboration with DFS Singapore and Changi Airport Group for the third time, this year’s event had our expert merchants search the world for the ultimate expressions of each category: Wine, Champagne and Spirits—from the most celebrated destinations: Australia, France, Italy, Scotland and the USA.This year’s event also broke records in welcoming the largest ever […]

ABSOLUT VODKA FLAGSHIP CONCEPT STORE, KLIA

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The Kuala Lumpur International Airport in Malaysia has been chosen by Absolut to be the location for the world’s first ABSOLUT VODKA concept store. The 45 sqm store comes with a bar where patrons can sample cocktails and mocktails while waiting for their flight. ABSOLUT-ly the BEST! Brand: Absolut Vodka Client: Pernod Ricard Industry: Liquor […]

Alice in Asylum, Hendrick’s Gin

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Where would you like to have your favorite Hendricks Gin? A Hendrick’s Gin and Tonic bath tub of course! This innovative concept definitely caught the attention of many amorous Gin Lovers! Brand: Hendricks’ Gin Client: William Grant & Sons Industry: Liquor and Tobacco Nature of Project: Event Management, Talent Management, Event Theatrics Location: Singapore

Retail Centre of Excellence: Memorandum of Understanding Signing Ceremony

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In collaboration with DFS Singapore, we created a eco friendly set-up for the Memorandum of Understanding Signing Ceremony held at Singapore Changi Airport. For the signing of MoU between the Economic Development Board, SPRING Singapore and DFS Venture Singapore, VMSD designed and fabricated functional structures such as bars and cocktail tables from humble sheets of […]

Rare Cask 42,6 Launch, Louis XIII de Rémy Martin

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LOUIS XIII RARE CASK 42,6 signaled its distinction with an alcohol degree beyond the expected 40 per cent i.e. 42,6 degrees. The launch at Joel Roubouchon with guest performer Dick Lee was as exquisite and as lavish as its taste! Brand: Louis XII Client: Remy Martin Industry: Liquor and Tobacco Nature of Project: Event Management, […]

‘Savour a Lipton Moment’ Campaign, Lipton

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At the “Savour a Lipton Moment” campaign, patrons were given the opportunity to sample the new range Lipton Teas paired with specially crafted pastries under the warm hospitality of the Lipton ladies. Brand: Lipton Client: Unilever Industry: FMCG Nature of Project: Event Management, Talent Management Location: Singapore

‘Dirt is Good’ Campaign, Breeze

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VMSD had the challenging task of demonstrating to mummies why dirt is good. Through a creative use of activities such as hand/face painting, football, we demonstrated why dirt is good for a child’s growth, development and ultimately Breeze! Sales went up by 800% as the campaign effectively showed how easy it was to remove dirt […]

“A Bath Full of Gin”, Hendrick’s Gin

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VMSD IS PROUD TO PRESENT TO YOU THE CAMPAIGN FOR HENDRICK’S GIN. THE SEVERAL AWARD WINNING CAMPAIGN AND SEALING OF THE 5th FESTIVAL… (READ MORE)

Nike Retailer Summit, Nike

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This event showcased Nike’s new collection to 50 buyers. Instead of a typical convention affair, VMSD created a pop up store as well as a fashion runway in Singapore Expo fusing elements of sport, fashion and cutting edge retail theatrics. Client: Nike Industry: Fashion, Sports Nature of Project: Event Management, Talent Management Location: Singapore

ONE Fighting Championship

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VMSD designed, fabricated and managed the Asian alternative to the Ultimate Fighting Championships. We also provided attractive ring side girls and muscular fighters to garner attention and drum up excitement for the event. Client: ONE Fighting Championship Industry: Fashion, Sports Nature of Project: Event Management, Talent Management Location: Singapore

Master of Spirits II

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Master of Spirits is held in association with Changi Airport and DFS. It boasts of having “Asia’s largest collection of rare and exclusive Spirits, Wine and Champagne” in 2012. Client: DFS Group Industry: Liquor and Tobacco Nature of Project: Event Management, Visual Merchandising, Talent Management Location: Singapore / Global Travel Retail

Pernod Ricard Exhibition Stand, TFWA 2012

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The booth uniquely features the various brands of Pernod Ricard . The attractive designs garnered much attention and gave patrons a chance to sample the range of alcohol specially prepared by their very own bartenders. Client: Pernod Ricard Industry: Liquor and Tobacco Nature of Project: Design & Build, Talent Management Location: Global Travel Retail / […]

Opening of Circle MRT Line, SMRT

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The SMRT Circle Line Launch was a colorful spectacle for commuters and passers by alike. Client: SMRT Industry: Transport and Infrastructure Nature of Project: Event Management, Talent Management, Event Theatrics Location: Singapore

Master of Spirit I

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As part of the inaugural Master of Spirits experience, Changi Airport passengers were able to view and purchase a selection of this exclusive public offering that includes highly coveted spirits from some of the world’s most esteemed vineyards and makers as well as limited edition collections. Client: DFS Group Industry: Liquor and Tobacco Nature of […]

Victor/Victoria : Musical

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This Asian Premiere of the Broadway Musical was directed by VMSD’s own creative director, Dr Loretta Chen. It stars jazz diva Laura Fygi and received rave reviews both from the media and the public. Industry: Art, Fashion & Entertainment Nature of Project: Artistic Direction, Theatre Production, Event Management, Talent Management Location: Singapore