Pacific Cigar Shop-in-shop

DSCN3507

VMSD was tasked to conceptualize, design and build the shop space for Pacific Cigar Shop-in-Shop at Changi Airport Terminal 3. A solid brown-white chess pattern tile was sourced for the flooring that was designed to create a variation in color as well as cleverly conceal the visible marks on the original flooring. Custom-designed merchandising racks, […]

Singapore Road Safety Month 2015

IMGL9689

In conjunction with the Third United Nations Global Road Safety Week, the Singapore Road Safety Council, in partnership with Ministry of Education, Traffic Police and various agencies, has organised a carnival as part of the Singapore Road Safety Month. Children and road safety is the theme for this year. VMSD was appointed the agency to […]

LAUNCH OF ABSOLUT HONEY LIMITED EDITION

Launch of Absolut Honey Limited Edition

VMSD was tasked to bring a youthful and contemporary vibe to the launch of Absolut Honey Limited Edition and to “think outside the box”. A series of merchandising units with product build-ups were creatively designed and fabricated to showcase the launch of Absolut Honey Limit`ed Edition. The show-stopper of the launch was the exquisite bar […]

MASTER OF SPIRIT III

IMG_0119

In collaboration with DFS Singapore and Changi Airport Group for the third time, this year’s event had our expert merchants search the world for the ultimate expressions of each category: Wine, Champagne and Spirits—from the most celebrated destinations: Australia, France, Italy, Scotland and the USA.This year’s event also broke records in welcoming the largest ever […]

ABSOLUT VODKA FLAGSHIP CONCEPT STORE, KLIA

IMG_8361

The Kuala Lumpur International Airport in Malaysia has been chosen by Absolut to be the location for the world’s first ABSOLUT VODKA concept store. The 45 sqm store comes with a bar where patrons can sample cocktails and mocktails while waiting for their flight. ABSOLUT-ly the BEST! Brand: Absolut Vodka Client: Pernod Ricard Industry: Liquor […]

LOUIS VUITTON ‘HOT AIR BALLOONS’ WINDOW DISPLAY

IMG_2582_web

Louis Vuitton’s ‘Red & White Hot Air Balloons’ window display powerfully captures attention at prime retail locations in Singapore such as Marina Bay Sands, DFS Scottswalk, ION, Ngee Ann City and Raffles Hotel. VMSD was proud to accomplish the formidable feat in 5 days! Brand: Louis Vuitton Client: Louis Vuitton Industry: Luxury, Fashion Scope of […]

Fan di Fendi, Fendi

IMG_1086

Italian luxury brand, Fendi worked with VMSD to build a glamorous Gold Pillar aptly named Fan of Fendi. Brand: Fendi Perfumes Client: LVMH Industry: Perfume & Cosmetics Nature of Project: Visual Merchandising Location: Singapore

Un Air d’Escapade, Parfums Givenchy

Givenchy006

The POS for the limited edition Un Air d’Escapade is inspired by the idea of travelling. Available only in selected airports, the perfume embodies the spirit of summer, the excitement of travel and the allure of romance. Brand: Parfums Givenchy Client: LVMH Industry: Perfume & Cosmetics Nature of Project: Visual Merchandising Location: Bali, Indonesia / Global […]

Nike Retailer Summit, Nike

tn_DAL_7671

This event showcased Nike’s new collection to 50 buyers. Instead of a typical convention affair, VMSD created a pop up store as well as a fashion runway in Singapore Expo fusing elements of sport, fashion and cutting edge retail theatrics. Client: Nike Industry: Fashion, Sports Nature of Project: Event Management, Talent Management Location: Singapore

Master of Spirit I

tn__MG_4330

As part of the inaugural Master of Spirits experience, Changi Airport passengers were able to view and purchase a selection of this exclusive public offering that includes highly coveted spirits from some of the world’s most esteemed vineyards and makers as well as limited edition collections. Client: DFS Group Industry: Liquor and Tobacco Nature of […]